There has been numerous movements regarding stopping road accidents. THe “Stop the Violence” is one such advertising campaign which is run by a Brazilian agency named Terremoto Propaganda. This agency works for reducing the risks regarding road accidents.

This campaign is visually very appealing. It features people with vehicles painted on their faces and another group with the vehicles painted on their fists. The photos show us one person punching another and the vehicles painted on their faces and fists clashing which signifies a road accident. It points out what will be the case if one speeds or does unintentional lane changes on busy roads.