The campaign consisted on the following:

1. Call any one of the mobiles on the table. Watch how the vibration makes the mobile move.
2. If your call causes a mobile to fall over the table edge – you win that mobile.
3. After a mobile has fallen onto the floor or into the water tank, people could still call it to check that it worked.

Some interesting results about the campaign were:

- Each campaign round generated over 30 000 calls to the mobiles.
- Average time spent on the website was over 12 minutes.
- Within two months sales had increased by almost 100%

For more statistics click here.

Also, here is a video.